MY WORK
I get paid to provoke you.
Run, Bigfeet, Run
NYSERDA
What if our feet were actually the size of our carbon footprint?
The best way to understand someone,
is to walk a mile in their shoes.
New York state is working towards a goal of reaching a 100% renewable energy electric grid by 2030. To accomplish that the state is urging people to do their own part in reducing their carbon footprint. Usually the general public tends to think this looks like less flying, less driving, less consuming. But New York state wants us to know that how we heat and cool our homes has a big impact too.
ENTER; the Cold Climate Heat Pump—the greener, cleaner and healthier,
fossil fuel free way to heat and cool your home.
Our task? To increase consumer awareness of how big our carbon footprints are while positioning the Heat pump system as a major solution to reducing the size of our impact.
CW: Tomás Salazar
Production Partner: Tandem.inc
Merit—Hatch (Street Stoppers)